Universal Gen¨¨ve with new brand identity30 October 2024
The Swiss watch brand Universal Gen¨¨ve is taking its first step towards its planned revival by introducing a new website and its own social media channels. These are intended to give a first taste of where the journey will take the brand in the future in terms of identity and new watch models. For the relaunch, Universal Gen¨¨ve under the leadership of CEO Georges Kern has worked closely with the brand’s most important collectors. The first new Universal Gen¨¨ve watches are scheduled for autumn 2026. Furthermore, Gregory Bruttin was named as the new Managing Director of Universal Gen¨¨ve as part of the relaunch.Artwork by artist Constantin Prozorov for the new website..................