Grade One Replica Watch

TAG Heuer Kicks Off Its 10-Year Partnership with Formula 1 at the Australian Grand Prix

14 March 2025

On 2 October 2024, what had long been speculated became reality: LVMH and Formula 1 announced their partnership. In this year, as Formula 1 celebrates its 75th anniversary, the global alliance marks not only the end of an era but also the beginning of a new chapter. This deal also signifies the conclusion of the partnership that has maintained with Formula 1 since 2013.With this agreement, LVMH gains the opportunity to integrate its portfolio of 75 brands into the racing series, granting one brand perhaps the most visible role: TAG Heuer. Today, TAG Heuer marks a historic moment with its return as the official timekeeper of Formula 1, opening a new chapter in its brand history. Here is everything you need to know about Formula 1's new official timekeeper...................