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Dior Chiffre Rouge: More Than A Fashion Watch?

13 February 2025

To mark its 20th anniversary last year, Dior surprised us with the comeback of the Chiffre Rouge, the first mechanical watch to emerge from a maison that is best known for its haute couture fashion and significantly less so for its haute horlogerie. However, this could soon change thanks to LVMH’s ever-growing expertise in the watch sector. Indeed, the maison has just launched its latest Chiffre Rouge models, now featuring manufacture movements from Zenith and La Fabrique du Temps...................